C2: The Fine Jewelry Sales Conversation — High-Ticket Mastery
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Begin with Module 1 or jump directly into any study module below:
Course Overview
The Jewelry Closer System: High-Ticket Fine Jewelry Sales Mastery (Course C2) is an intensive, battle-tested curriculum designed for jewelry sales associates, fine jewelry closers, and luxury boutique managers. Built on GIA gemological standards and NRF/NASP sales psychology benchmarks, this masterclass transforms how luxury jewelry is presented, negotiated, and closed.
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Curriculum Modules
- Module 1: The First 90 Seconds: Openers That Start Conversations — Friction-free greetings, the 45° stance, decompression zone, and the “just looking” recovery. (Published & Active)
- Module 2: Discovery: The Questions That Reveal the Real Purchase — 3-question sequence, surfacing emotional drivers, recipient profile, and budget discovery. (Published & Active)
- Module 3: Presenting a Piece: Feature, Benefit, Emotion, Story — Hands-on presentation, velvet tray discipline, 10x loupe engagement, and narrative bridges. (Published & Active)
- Module 4: Buying Signals and When to Stop Talking — Identifying 18 verbal/non-verbal buying cues, silence discipline, and mirror moments. (Published & Active)
- Module 5: Price Objections Without Discounting — Value anchoring, cost-per-wear breakdown, craftsmanship defense, and holding gross margin. (Published & Active)
- Module 6: “I’ll Think About It” and the Follow-Up That Wins — Isolating hesitation, securing follow-up consent, and the 2-2-2 CRM outreach cadence. (Published & Active)
- Module 7: Online Comparison and the Showrooming Client — Reframing certificate specs vs. visual beauty, cert discrepancy defense, and immediate provenance. (Published & Active)
- Module 8: Add-Ons, Protection Plans and Care Products Done Ethically — Stackable band attachment, jewelry care suites, and warranty plan positioning. (Published & Active)
- Module 9: Three Ways to Ask for the Sale — The Assumptive Close, The Alternative Choice Close, and The Emotional Milestone Close. (Published & Active)
- Module 10: Role-Play Scripts and a Weekly Practice Cadence — Floor coaching blueprints, peer simulations, objection sparring drills, and weekly scorecards. (Published & Active)
What’s Included in This Course:
- ✅ Verbatim video lesson scripts and word-for-word roleplay tracks
- ✅ Floor-ready cheat sheets and fact-to-tactic conversion bridges
- ✅ Downloadable student workbooks and self-assessment scorecards
- ✅ Standardized 10-question module quizzes + Certified Final Exam
Course Content
Module 1: The First 90 Seconds: Openers That Start Conversations
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Module 1: The First 90 Seconds: Openers That Start Conversations — Field Masterclass