Specialist Track • Course C10
Luxury Consumer Psychology & Negotiation
Deconstruct the emotional and status drivers of affluent fine jewelry buyers. Learn how to protect gross margins, navigate price resistance with quiet authority, structure non-margin concessions, and insulate clients against post-purchase remorse.
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• 8 Field Modules • 32 Visual Frameworks • Daily Huddle Cards • Quizzes • 6–8 Hours
• 8 Field Modules • 32 Visual Frameworks • Daily Huddle Cards • Quizzes • 6–8 Hours
Course Modules & Field Guide Curriculum
Module 1 • Specialist Track • UHNW Advisory & Deal Architecture
Verified SOP
Verified SOP
Module 1: Why People Really Buy Luxury: Status, Identity, and Emotion Over Utility
Module 2 • Specialist Track • UHNW Advisory & Deal Architecture
Verified SOP
Verified SOP
Module 2: Reading the Buyer: Matching Your Approach to Personal vs. Social Motivation
Module 3 • Specialist Track • UHNW Advisory & Deal Architecture
Verified SOP
Verified SOP
Module 3: Scarcity, Exclusivity, and Social Proof: Using Real Principles Ethically
Module 4 • Specialist Track • UHNW Advisory & Deal Architecture
Verified SOP
Verified SOP
Module 4: Anchoring and the Decoy Effect: Presenting Price and Options Responsibly
Module 5 • Specialist Track • UHNW Advisory & Deal Architecture
Verified SOP
Verified SOP
Module 5: Negotiating with Confidence: Technique for High-Ticket Luxury Sales
Module 6 • Specialist Track • UHNW Advisory & Deal Architecture
Verified SOP
Verified SOP
Module 6: Serving High-Net-Worth Clients: Discretion, Privacy, and Status Psychology
Module 7 • Specialist Track • UHNW Advisory & Deal Architecture
Verified SOP
Verified SOP
Module 7: Cross-Cultural Luxury Buying: Status Signaling Across Markets
Module 8 • Specialist Track • UHNW Advisory & Deal Architecture
Verified SOP
Verified SOP
Module 8: Capstone: A Full Luxury Negotiation Simulation
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